For as long as humans have been in existence, so to has the need to entertain them. We seek out entertainment to bring people together, to divert our attention from our demanding lives or to uplift us. We often use entertainment as an escape from our reality or to feel a part of a community. For whatever reason, there is no denying we crave entertainment. It may be clear to understand why we need it socially and culturally, but..
..Why would we need entertainment at a corporate event?
Finding it hard to generate buzz for your company or product? The aim here is to get people talking about your company and viewing you as the best at what you do. Aside from putting in the hard work at work, show people you guys are the best by blowing them away at your next event. Think a jaw-dropping aerial duo bursting in from above. If your guests are impressed by you and your entertainment, people will share their experience. Social media is becoming more powerful by the month so get people talking, get people excited.
Highlight Your Brands Personality
What better way to show people what your brand or company is all about then to indulge them in an experience perfectly aligned with your aesthetic and brand values. Not only will they have a great time, they will remember the positive feelings they felt at your event and instantly associate those feelings with you and your company. For example, if your brand is the epitome of elegance and class, consider having classic and graceful showgirls perform or reveal your product and take photos with guests.
To Make People Comfortable
Hands up if you’re socially awkward? Well you might not be but I can guarantee you a lot of people out there are. Some people are shy, some disinterested but most just need the right ‘in’ to strike up a conversation with those nearby. Roving entertainment can really help to break the ice, engage in a conversation with multiple guests or be the talking point for a group. They can also encourage ‘mixing’ where guests have the opportunity to break from their social groups to have photos with the performers.
To Entertain... no, really!
We’ve all been to at least one of those events. You eat a few canapés and toast a glass of champagne to a long winded speech only to get to the end of the evening and ask Peggy Lee’s famous question, “is that all there is?” People need to feel fulfilled. You want your guests to feel as though they are leaving the event on a high. Never leave them wanting more! You don’t want your guests thinking your company/product is.. gasp.. boring!
Boost Company Morale
It goes without saying if you’re running a successful business it’s most likely your company is full of dedicated staff members. They put in the hard work, energy and hours to help make your dream a reality. This is your opportunity to give back and to show them how grateful you are. Remind them why they love working for you and what sets your company apart from all the others. Give them a show they’ll never forget and make your end of year party harder to top every year.